The bus advertisement was created to bring awareness to the urban green spaces in Milwaukee, WI. The mission was to create a group designed brand and then divert to create individually designed posters to be placed in bus stops and bus banners. The imagery of the feet in grass is to relate the green spaces as somewhere to relax and call home, even if it’s just to spend an hour during a lunch break. The idea is to make awareness of their existence more prominent to gain support in using and reserving these areas.